SELECTED WORK
1. EST8 Magazine
Book design
2025
The design of this magazine seeks to give physical form to Chinese culture, from its format—based on the size of the first banknotes in history, invented in China—to its handmade binding and the choice of paper.
2. EST8 Magazine
Brand identity
2024
Brand identity and visual code for EST8 Magazine.
With its name coming from the 8th time zone in Eastern time zone, EST8 Magazine provides a thought-provoking and critical perspective that blends satire and cultural reflection.
3. Along Agency
Brand identity
2024
Development of the agency’s overall concept, from the naming to its social media content. Along Agency is an influencer representation agency, specialized in fashion, beauty and lifestyle. Its differential value is the accompaniment of its clients in the process of connection between brand-influencer, in a transparent and close way.
4. The Geometry of Beauty
Fashion Editorial
2024
Creative direction for The Geometry of Beauty editorial, published in EST8 Magazine. This editorial is a visual ode to geometric shapes, not necessarily rigid, where each image tells a story of harmony and beauty. Inspired by Chinese feudal culture, where balance and harmony were fundamental in art, this editorial is a dance between negative and positive spaces, where each piece evokes elegance and sophistication.
Credits
Photography: Miquel Cabello / Photography assistant: Olivier Peresse / Styling: José Carlos de la Osa / Styling assistant: Candi Cabral / Muah: Mauro Saccoccini / Muah assistant: Bea Domínguez / Talents: Nuria Rothschild, Elibeidy Martínez y Tan Xiewei
5. Armet&Jans Drop02
Fashion Editorial
2023
Creative direction for Armet&Jans’ Drop02 campaign.
This campaign draws inspiration from the enigmatic beauty found
in the nighttime rural landscapes. It celebrates the allure of the night with the aim of fusing cosmopolitan elegance with the strength of nature.
Each background represents a specific character for the different motifs across the collection: solid, patterned and horses — the latter created in collaboration with illustrator Dani Vergés.
Credits
Portrait photography: Cyril Labbé
Muah: Sandra Torrero
Styling assistant: Virginia Bruni
Model: Samya
Film and edit: Andrea Pérez-Hita
6. Tous Jewellery
Graphic design & Art direction
2022
Made at ruizcompany in collaboration with Mirinda Company
Rebranding for a jewelry brand. One of the Spanish companies with the largest international expansion, with more the 800 stores worldwide. Definition of the new corporate identity and its new brand visual and narrative expression, based in their new positioning “Everyday Stylist Jewelry”.
7. Armet&Jans Drop01Fashion Editorial
2022
Art direction for Armet&Jans’ Drop01 editorial and social media content. The very first editorial of the brand celebrate the grace and elegance of the American cinema from the 1950s, where women exuded remarkable confidence and poise.
Credits
Creative direction: Alicia Armet / Photography: Cyril Labbé. / Muah: Sandra Torrero / Model: Mar
8. Armet&Jans Clint JeanBook design
2022
Booklet design for Armet&Jans’ Clint Jean.
Credits
Creative direction: Alicia Armet / Photography: Cyril Labbé / Art direction. Ainhoa Nagore / Muah: Sandra Torrero
9. StorytellersBook design
2021
Art direction and book design for Storytellers. Pla de Mallorca. a project about the tradition and love for nature of the now elderly people in the countryside of Mallorca.
Credits
Photography: Andrea Pérez-Hita / Creative direction: Alicia Armet