Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

5 women that shape my work & perspective as a creative

Photo of Georgia O’Keeffe by the Art Institute of Chicago via Unsplash

Even though I’m aware that today isn’t really a day of celebration, I believe it’s important to highlight inspiring women. We should be talking about them all the time, but March 8th is a date that makes it impossible to ignore.

Today, I want to share five women who, in very different ways, shape how I work and my perspective as a creative. Each of them reminds me that creation isn’t just technique—it’s presence, curiosity, and storytelling.

Patti Smith → Her writing-first approach reminds me that ideas need space to breathe, and that obsession with the process matters more than following trends.

I honestly recommend reading her book Just Kids, where she talks about her early years in New York and her relationship with Robert Mapplethorpe. It's spectacular.
Erykah Badu → Her critical thinking and unapologetic voice remind me that creativity can question things rather than simply reflect them. Her experimental and ever-changing aesthetic also shows how intuition and freedom can shape a visual language of their own.

I often return to her album Baduizm. It feels timeless and quietly radical at the same time. The music, the visuals, the attitude—everything forms part of the same universe.
Georgia O’Keeffe → The landscapes she inhabited become a kind of visual storytelling, where color and form carry the story. Her work reminds me that the spaces we live in quietly shape how we create and what we notice.

I recently bought Britta Benke’s book dedicated to Georgia’s life and work and it’s absolutely stunning. I bought it on Vinted, but it’s from Taschen.
Sophie Calle → Her intimate, all-in approach turns life and art into a performance, showing me how fully inhabiting a work can reveal layers of emotion and presence.

I recommend her work L'Hôtel, which features photographs accompanying her diary from when she worked in a hotel. The photographs show the belongings of the guests, noting the traces of how they used the space and facilities.
Nikita Gill → Her openness and emotional honesty show me that vulnerability can be a strength, turning personal truth into work that resonates deeply.

My favourite poem by her is The Dance. It goes straight to the heart and gives me goosebumps. Just amazing.