Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity





THOUGHTS






My beloved homeland

Mendoza, Argentina, 2021



There is something about Mendoza that fills me.

It could be its snow-capped mountains in mid-summer, or the way willows gently caress the banks of the rivers. It could be its green and lively aridity or its golden grasslands.

It could be because, even though I have been gone for 25 years, I feel it is very much mine. Or maybe the smell of jasmine in my grandmother's house. It could be because even though the years go by, everything remains the same, frozen in time. It could be its irrigation ditches, or its vineyards. Or maybe it’s just the wine, or the Del Monte’s “lomitos”.

Maybe it’s everything.