Good things take time

Good things take time. I guess we all know this in some way. Yet we struggle with patience—we’d like it absolutely perfect, and preferably last week.

The time we’re living in—though it has many wonderful things—has led us to believe that everything can be done quickly. That creativity is something easy and instant, and that when it’s not, we can just turn to AI (God forbid I ever have to work with people or brands who actually think like that).

Any project needs time, effort, and love. It’s the only way to make something truly outstanding, powerful, and meaningful. What a blessing when a client gives you the space to let a project mature!

It’s the same with personal goals. Just the other day, I measured my hair and realised that—after seven long years—I’d finally reached one metre in length. Proof that the best results aren’t rushed.