Tous rebranding
Rebranding for a jewelry brand. One of the Spanish companies with the largest international expansion, with more the 800 stores worldwide. Definition of the new corporate identity and its new brand visual and narrative expression, based in their new positioning “Everyday Stylist Jewelry”.

Credits
Made at: ruizcompany in collaboration with Mirinda Company / Creative direction: David Ruiz and Marina Company / Typography design: Laura Meseguer.

A teddy bear model made of white pearls with the word 'TOUS' in bold black letters above it.
A red gemstone teddy bear with enlarged facets, with the word 'TOUS' in bold black letters at the top.
A metallic teddy bear figurine with the word 'TOUS' written above in bold black letters.
Brand stationary with black and white design, gold bear-shaped embellishments, and bold black text stating "TOUS".

Concept and art direction for Tous new typography.
Typographer: Laura Meseguer.

Black bold alphabet and numbers displaying uppercase letters A-Z, digits 0-9, and special characters on a white background.

Packaging
Visual concept: ruizcompany & Mirinda Company. Part of the rebranding project.
Production: Tous

Colorful, geometric packaging with the word 'TOUS' embossed on them, arranged in a line against a white background.
Stacked pink and orange paper shopping bags with black handles, each embossed with the word 'TOUS'.
Pink and orange packaging with the logo 'TOUS' on a black surface.