Urbanic London
Art direction for Urbanic London’s You are The One social media content.
Six influencers from India and Mexico meet at the British city to be the brand’s model for a week. The marketing action aims to follow the influencers’ journey in London, while showing the “behind the scenes” of all the production.

Credits
Made at: ruizcompany in collaboration with Mirinda Company / Creative direction: David Ruiz and Marina Company / Photography: Bèla Adler / Filmmaking: Aran Martínez / Production house: Cósmico / Hair: Hiroshi Matsushita / Styling: Ashlee Barrett-Bourmier / Muah: Claudine Blythman / Set designer: Nana-Yaw Mensah.

A woman with blonde hair tied back in a ponytail wearing a navy blue pinstripe blazer, crossing a street on a pedestrian crosswalk.

A young woman with long, wavy brown hair, wearing a denim dress, sitting on a concrete block with her chin resting on her hand outdoors.

A woman with dark hair wearing sunglasses, a shiny blue sleeveless top, and a light green skirt standing next to a brick wall with her hand on her hip, holding a colorful handbag. Text overlay reads "Singing for U rbanic. West London, UK."

A woman with curly black hair wearing a shiny silver outfit sitting against a black door with brick walls on either side.